Agenda - Session 25 - Social networks

Session 25 - Social networks

Tracks

Room B2.01 - Strategic Marketing

Tuesday, June 25, 2024

11:00 - 12:30

Speaker

Florence Euzeby

La Rochelle University - IAE - Nudd

Critics under influence ? A radiography of transparency of content creators on social networks – the Booktok case.

Extended Abstract

Full Paper

Carmela Milano

Cebrig - Solvay Brussels School Of Economics And Management Ulb

CULTURAL ACTIVITIES AND SOCIAL NETWORKS – THE ROLE OH HUMAN VALUES IN AUDIENCES’ BEHAVIOR

Extended Abstract

Full Paper

Elena Bellio

Ca' Foscari University, Venice

Taking advantage of e-WOM to study the relationship between museums and visitors: the maritime cultural context

Extended Abstract

Full Paper

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