Agenda - Session 26 - Theoretical insights

Session 26 - Theoretical insights

Tracks

Room B2.01 - Strategic Marketing

Tuesday, June 25, 2024

14:00 - 15:30

Speaker

Alain d'Astous

HEC Montréal

Marketing the Arts: A Quantitative Literature Review

Extended Abstract

Full Paper

Rachel Blanche

Queen Margaret University

Virtuous Evaluation: An exploration of reflective learning in the arts and culture sector and its implications for strategic management

Extended Abstract

Juliette Passebois Ducros

Université de Bordeaux IRGO

UNDERSTANDING THE HYBRIDIZATION OF CULTURE THROUGH THE ANALYSIS OF NEW VENUES FOR CULTURAL OFFER DISSEMINATION

Extended Abstract

Full Paper

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