Agenda - Session 12 - Production and consumers

Session 12 - Production and consumers

Tracks

Room C2.01 - Consumer Behaviour

Monday, June 24, 2024

14:00 - 15:30

Speaker

Aranzazu Gaztelumendi

Essa School Of Management

Consumers’ cultural practices as a predictor of artistic product innovativeness

Extended Abstract

Juliana Turano

PUC-Rio

Pas de Deux? The meaning of dance performances for consumers and marketing communication in Brazil

Extended Abstract

Full Paper

Susana Paixão Pereira Mestre Barradas

Kedge Business School

From the choreographer's intentions to the perceived value of the spectator's experience: Immersion in a contemporary dance performance

Extended Abstract

Full Paper

You need to enable JavaScript to access this site.

Follow these instructions on how to enable JavaScript.

Internet Explorer

Select Tools from the top menu
Choose Internet Options
Click on the Security tab
Click on Custom Level
Scroll down until you see the section labelled Scripting
Under Active Scripting, select Enable and click OK

Google Chrome

Select the menu icon on the browser toolbar
Select Settings
Click the Show advanced settings... link then Content Settings in the Privacy section
Select Allow all sites to run JavaScript (recommended) and click Done

Safari (Mac)

Select Safari from the top menu
Choose Preferences
Choose Security
Select the checkbox next to Enable JavaScript